Ask your list members to add your Company Email List "From" email address to their SPAM management system's white-list. Always send your email from that same address every time. Perform regular list hygiene by examining Company Email List your bounced mail log and removing bad addresses. Some ISPs have software that will automatically block anyone who sends too many undeliverable email messages to their mail server Company Email List. Removing bounced names reduces your visibility amongst these ISPs. Investigate and immediately respond to all SPAM complaints. You may want to avoid ending up on known spammer's block lists, and responding Company Email List to any SPAM complaint in a timely and professional manner.
It's a good thing to know the percentage of people who are actually opening your Company Email List. Open rate is calculated by dividing the number of times that the image was viewed or loaded into the recipients Company Email List email program by the number of email messages sent. Company Email List In most cases, your email message will be opened within the first 72 hours after it is sent. A good open rate depends upon the particular market segment you are Company Email List targeting, the quality of your list and the effectiveness of your subject line.
The next important metric is the click-through rate from your email message to your sales letter/landing page or the number of people who open your email compared to the number of them that actually Company Email List click the link to go to your website. A good target to try to hit is 12% or better. The best way to hit these figures is to make sure that your email message is targeted and relevant to your intended audience. Make sure Company Email List your email message is focused on getting the reader to the landing page and not focused on actually making the sale!